LovePop
I served as the Fractional Creative Director at Lovepop, overseeing all brand marketing creative initiatives. My primary focus is on shaping the Lovepop brand through a fresh approach to photography, video, and UGC. In collaboration with cross-functional partners, we began updating the look and feel of all marketing creative giving it a fresh approach when it comes to photo, video and overall design direction. I’ve also become a pretty savvy hand model!
In addition to creative oversight, I was responsible for recruiting and collaborating with external partners such as photographers, studios, and retouchers, while also building and mentoring an internal creative team. This multifaceted role allowed me to contribute significantly to Lovepop's brand evolution, ensuring that every piece of content resonates with the audience and reinforces the brand's core values. By working closely with cross-functional teams, we breathed new life into our marketing materials, setting Lovepop apart in a competitive landscape.
My Role: Creative Direction, Video Editing, Hand Model
Photo, Video & Retouching: Super Good PDX
